Digital Marketing
DIGITAL MARKETING
Be at the Top of your Game! Achieve Superior Marketing Performance with Us
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Whatever the size of your business it is important that you have a digital marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term, or long term.
SERVICES WE PROVIDE:
Digital Marketing Consulting
Digital Marketing is continuously evolving and can be very confusing. It is critical to have a crisp, sorted-out, business-aligned strategy to get the maximum return on your investments.
We put together the right strategy, baseline, metrics, knowledge, techniques, and insights suitable to your business and industry.
Integrated Digital Marketing
The whole is greater than the sum of its parts – Aristotle.
In the digital parlance, this is most relevant for Integrated Digital Marketing. You need an end-to-end strategy using suitable tools in the right order and quantity to get the best outcome for your business. Let us help you with this digital mix!
Search Engine Optimization
Search Engine Optimization (SEO) is about getting the right and optimized website structure, user-centric design, quality links, and citations. It needs multi-disciplinary skills to get-it-done, and we are right on top of the game.
PPC Management
We work tirelessly to squeeze out the best return on investment from paid search advertising for you through a holistic approach encompassing-
~keyword and competitive research
~landing page optimization/conversion rate optimization (CRO)
~Appealing Creatives
App Store Optimization
It is critical to have a good App to be successful. However, it is important to do App Store Optimisation (ASO) across iTunes and Google Play Store to ensure that you get your due rankings. We help you get your rightful position in the app store rankings.
Social Media Marketing
Social media is an effective and efficient medium to interactively engage targeted users, and get your brand and marketing message across them. It needs careful planning, messaging, and the use of technology. We make it happen for you.
Facebook Apps
We can create engaging Facebook Apps to engage your target audience through interesting contests, games, and quiz. We handle these campaigns end-to-end to give you the desired outcome.
Media Buying & Planning
Media Planning, buying, and management are key to drive proper Returns on Investment (RoI) from your digital advertising spend. The medium gives the flexibility to change targeting, messaging and call-to-action in real-time and hence needs an expert to manage it for you. We do the needful with acute business sense.
Conversion Rate Optimization
Experimentation is the key to good marketing. We bring in our years of experience to help you improve conversion from your website and landing page through A/B and Multi-variate testing. This brings maximum Return on Investment (RoI) as you generate extra business from the same visitors!
Mini-site/Landing Page Design
You need Quality Landing Pages and mini-sites to run campaigns. We help you with the creation of such high converting campaign collaterals to drive more customers to your business.
Content Marketing
Content Marketing is the most potent marketing tool in the current scenario. People buy from those whom they respect and trust. Content marketing creates confidence. Besides, it is a critical tool to continually engage the prospect and stay in front of their eyes. We help you put together a content marketing strategy and execute it.
Online Reputation Management
It is business-critical to build and manage a clean reputation and tell your story online. If you don’t, someone else will – and you may not have control over that. We help you build and manage your online reputation through online PR and story-telling.
Marketing Automation
Our Marketing Automation services enable you to put your marketing on steroids. We help you create the right customer segments, business rules, triggers, lead scores and integrate with your email marketing and content marketing to derive maximum returns on investment.
We have capabilities across:
~Marketo
~HubSpot
~Mautic
Website Maintenance
We maintain your website through our full-service team to ensure you get a time-bound one-stop solution. We ensure speed, security, freshness, and brand styling for your digital assets in this fast-changing technology landscape through our creative, technology, and digital marketing services.
Email Marketing
Email marketing delivers the highest ROI among all digital marketing mediums if done right. It engages your audience and converts them when they have a need for your offering. We help you plan and execute your email marketing calendar to precision.